Building a Team

October 26, 2012

We liked what we recently read on building a social media strategy — it’s like building a team, according to a recent post on, titled ‘6 Factors that turn social media strategy into RESULTS’.  We pulled this statement:

“Starting a social media strategy from scratch is like putting a soccer team together while the game is underway — you still have a business to run.  Certain players will rise or fall, certain strategies will work or be abandoned as we adjust to the competition and the reaction from the market.”

If you think about that statement — it really is true!  The game of social media is already underway — constant opportunities to score, and constant ways we need to guard our goal!  You only have so many time outs.  When a business is ready to embark the social networks, it is going to take dedication to the ‘team’!

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